When it comes to money and investing, we’re not always as rational as we may think. Every human being is driven by emotions – more than we would like to admit. Emotions are the key drivers of our behaviour, and these behavioural patterns shape our way of investing, for better or worse.
Investors know they shouldn’t let emotions or impulses drive their investment choices, but many just can’t help themselves. According to new research that has revealed half of British investors (50%) admit to having made an impulsive investment decision. With two-thirds (67%) going on to regret it.